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MY FAVORITE PEOPLE


Caltron Industries, Inc., Fremont, CA. Computer displays. As a marketing communications consultant, Angle wrote a monthly e-mail newsletter, helped focus Caltron's web-site, and reviewed its written communications. Contact: Jim Wang, general manager.

Crossroads LLC, Newport Beach, CA. PR. Turnaround experts. Angle wrote and placed feature articles, including one in Mergers & Acquisitions magazine. Wrote hard-copy newsletter and client-byline articles for web-site and business-to-business magazines. Contact: Dennis Simon, managing principal.

Valence Semiconductors, Irvine, CA. Semiconductors. Reviewed marketing materials, coached CEO and management team on handling press inquiries. Contact: Antony Beswick, VP strategic marketing.

Del Mar Avionics, Irvine, CA. Handled one project: consumer PR for Holter Monitor going on the second John Glenn space flight. Coverage by NBC Ch 4 L.A., Los Angeles Times, Irvine World News and other local media outlets. Contact: Hal Gant.

Medicine For Humanity, San Juan Capistrano, CA. Wrote successful grant proposal for non-profit medical foundation, to provide medical care for Native American women. Contact: Dr. Robert Greenburg.

Unit Instruments, Yorba Linda, CA. Wrote technical PR and marketing materials, including SST cover story on mass flow controllers, the primary product. Improved internal confidence and external company image in highly competitive technical marketplace. Contacts: David Sheriff and Larry Gaines.

Breault Research Org., Tucson, AZ. Wrote articles to explain and promote lighting system design expertise.

Inquiry Handling Service, San Fernando, CA. Wrote and placed trade magazine articles to promote literature fulfillment services. Articles published in Inbound/Outbound, and Telemarketing.

Philips Medical Systems North America, Shelton, CT. Launched consumer PR effort to promote large-scale MRI system. Achieved placement in BBW magazine. Contact: Lynne Browne.

Philips Ultrasound, Santa Ana, CA. Wrote and placed articles in trade publications to promote color velocity imaging (CVI). Articles appeared in Diagnostic Imaging, Hospimedica, and MedicalCare International. Obtained exclusive coverage for CVI from local network TV affiliate stations in Chicago and New Orleans during trade shows. Contacts: Al Davis, Lynne Browne.

LSA Associates, Irvine, CA. Wrote and produced hard-copy newsletter to inform public about proposed Caltrans I-5 freeway expansion through city of Santa Ana, CA. Most public response they’d ever had, they said.

Institute for Management Development, Coronado, CA. Consulted on book for publication by IMD. Contact: Olaf Isachsen.

Automatic Data Processing. Worked with Jansen-O’Neill Productions, Laguna Hills, CA. Wrote 15-minute video script to train new customer service representatives.

Xerox Medical Systems, Pasadena, CA. Wrote press releases and large press kit to promote and explain Xeromammography. Contact: Ellen Proctor.

United Western Medical Centers, Santa Ana, CA. Led team to interview 150 doctors for interactive information kiosks, to disseminate information on WestMed doctors.


VARIETY OF FIELDS

As you can see, I am a generalist, working in a wide variety of fields, including healthcare equipment manufacture, semiconductors, environmental consulting, turnaround management, and non-profits. Usually, my clients are small to mid-size companies,
with 10 to 50 employees. But I've had clients with as few as six and as many as 150 people on the payroll. PR is really a people-to-people business. So it doesn't matter how big or how small the company is.